Do You Already Have What It Takes to Run a Successful Podcast?

I recently had the opportunity to sit down with Gareth Davies, a music producer and now podcast host of not one but two shows!

(Gareth’s full In The Spotlight interview is linked below.)

And something he said got me thinking about ➡️ transferable skills ➡️.

And how – I'd argue, more than almost any other industry – the podcasting space celebrates this idea of transferable skills.

And that’s because a successful podcast involves so many facets. It’s far more than just recording your thoughts. There’s the recording (obviously) but there's also content creation, editing, promoting, graphic design, networking, learning how to monetize.

Just SO👏 MANY 👏THINGS👏.

(If anyone tells you podcasting is easy, they’re lying!👇)

BUT even if you’ve never done any kind of podcasting before, DON’T let that stop you from starting your podcast! Because I’m here to tell you that you have all kinds of skills that are transferable to the podcasting sphere.

Because podcasting just happens to be one of those adventures that requires a multifaceted toolkit. 🧰

So, don’t count yourself out because you don’t think you “have the right skills”! If you want to start a podcast, DO IT!

I guarantee you’re more equipped than you think!

Don’t believe me? I’ll prove it to you!

So, you want to start a podcast, but your career experience is customer service? 🔥Amazing!🔥 You’ve likely got insane active listening skills! That’s a skill the best podcast hosts possess! (So start that podcast!)

You were a teacher? Just think how clearly you can communicate your content! Or what about all that empathy? You’re going to be able to get your guests to open right up! And it’s going to help you connect with your audience. (So start that podcast!)

Or perhaps you've worked in sales, mastering the art of persuasion and negotiation. These skills are ✨gold✨ when it comes to pitching your podcast to potential guests, sponsors, or collaborators! (So - yup, you guessed it! Start that podcast!)

KEY TAKEAWAY: The beauty of podcasting lies in its versatility. There's no one-size-fits-all formula for success, and that's what makes it such an incredible space for innovation and creativity.

And by recognizing the value of your ➡️ transferable skills ➡️ you’ll see you already have a whole bunch of the tools needed for the podcasting journey.

And the rest? That’s easy! ❌ Okay, NOT easy! (Sorry, Anakin!😉) ❌ But it IS simple!

You take all those ➡️ transferable skills ➡️, keep BUILDING on them 🧱👷‍♀️ , and you'll TRANSFORM 🔄 them into exactly what YOU need to find podcasting success!

See? Easy. Simple. 😉

- Jennay

Check out all that Gareth has to share here!👇 🤩

And if YOU want to be featured In The Spotlight, just hit "reply" to this newsletter!

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Behind the Scenes...and Beyond the Mic

This week’s guest on Business Beyond the Mic is Amber Romaniuk! 🔥

Amber is an Emotional Eating, Digestive, and Hormone Expert, and with over a million downloads on her podcast, ‘The No Sugarcoating Podcast’, she’s also a powerhouse podcast host!

During her conversation with Carli, Amber candidly shares her podcasting journey, from navigating solo hosting after a co-host pivot to the importance of legal protection for podcasters.

It’s a real eye-opening listen!😮

Hit this link to watch the interview! Hit that bell! 🔔 And be sure to subscribe on Spotify, Apple Podcasts, YouTube, or wherever you listen in! 🎧

Links Worth A Look...

• New Podcast Alert! 🚨Jon Stewart to Launch Weekly Podcast With Comedy Central.
• Interested in what's happening at Castro? Check out the latest here. 🤔
• Huge congratulations to this year's Webby Awards winners! A special mention to Julia Louis-Dreyfus who took home the Podcast of the Year award! 🏆You can check out all the winners and watch the highlights here.

Founder's Corner

We often find wisdom in unexpected places.

Recently I stumbled upon the notion that "success leaves clues". 🔍

When you look at the landscape of accomplished podcasters, those clues are strewn about like treasures waiting to be discovered! 💎

And this is true for other areas of our lives as well.

But this concept extends far BEYOND the realm of podcasting—it's a universal truth.

✨Success leaves its mark, regardless of the arena.✨

There is something so powerful about looking to those who are successful in other "spheres" of life and picking up on their clues to success.

It's in deciphering these clues that we unlock the secrets to our own triumphs!

So how can you apply these common clues to the success of your podcast?

Let's look at 5 guiding principles to lead you to success.

1. Checklist ✔️
​Make a list and see what applies to your podcast.

For example: when you've just read an incredible book, write down what the author did or spoke about to make the book so successful. Was it their method of storytelling, or their level of research, or perhaps their character-building? What stood out?

Next, take that checklist of things and apply it to your goals.

Define what success looks like for your podcast. Whether it's reaching a certain number of listeners, monetization, or establishing thought leadership in your niche — establish your picture of success.

This checklist of transferable habits for success can be applied to your podcast and will ultimately take it to the next level.

2. Consistency 📈
In all things — publishing schedule, audio quality, and value of content — consistency is key!

As with fitness or personal development, consistency is the driver behind long-term success.

Podcasting may have its ups and downs, but staying resilient during times of low listenership or creative blocks is essential. Keep pushing forward and learning from setbacks!

Use the consistent habits for success seen in athletes, entrepreneurs, etc. and apply it to yourself as a podcaster.

3. Authenticity 🌱
​In personal relationships or branding, authenticity is highly valued.

Set out on a journey to be genuine in your podcasting efforts. Share your unique perspective, be transparent with your audience, and don't try to mimic other podcasts or personas.

After all, it takes a lot more effort to "pretend" to be someone you are not than simply being yourself!

Share content that you're genuinely passionate about, and let your enthusiasm resonate with your audience.

4. Engagement 💬
​Take a cue from entertainment or marketing industries and focus on engaging your audience. Encourage listener participation through Q&A segments, polls, or by featuring listener stories or feedback.

But ultimately, engagement goes even beyond that!

Think about your top tennis players... if they didn't have true fans invested in their matches, there would be no impact beyond the court.

Without your audience, your podcast wouldn't "exist" in the same way that it does when listeners are engaged.

5. Networking 🤝​
One thing to take from all spheres of life is the value of networking. Now I just want to clarify that by "networking" I mean building a strong network! Because the harsh truth is, networking is dead...😮

...at least in the conventional sense of the idea.

You simply won't move the needle by accumulating thousands of "transactional" connections.

You get somewhere by forging genuine relationships.

All this to say, looking into other spheres of life on your path to success can open up opportunities you never may have thought of.

So get your observation glasses 👓 on, and make sure you don't miss those clues to success!

Until next week!

Happy podcasting! 🎧

The Team at We Edit Podcasts

Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!

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So, how can we help YOU and your podcast? 👇

► Looking to LAUNCH a podcast? Check out our free podcasting courses!

► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show.

► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free!

► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs.

► If you are unsure about where to start, schedule a free call to get all your questions answered!

► Or want to boost your bottom line? Join our Affiliate Partner Program today!