We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
#188: The Secret to Growing Your Podcast
|
The Secret to Growing Your Podcast Hey, Podcasters! It’s time to spill a little (pumpkin-spice flavored) tea…(it is October after all. 🎃) As a podcaster, we know you’ve put in countless hours creating valuable content. But here’s the truth: even the best podcasts with the best audio and the best content are not guaranteed to find success. That 👆 depends on a solid marketing strategy. Because, more truth, all podcasts need a marketing strategy. We find it helpful to think of your podcast as a brand. And just like any successful brand, it’s not enough to create something great – you have to make sure people know about it. That’s where podcast marketing comes in. It’s not just about promoting episodes, it’s about building awareness, growing your audience, and ultimately turning your podcast into a recognizable brand that stands out from the crowd. That's the power of marketing...
(Also. The power of a Christmas movie. 👆IYKYK.) But achieving all of the above does not come easy. Which is why our latest blog post shared our ✨6 Expert Ways to Improve Your Podcast Marketing✨, and it dives deep into strategies to help you promote your show. But before you check that out (you can find that link below👇) let’s break down three reasons why marketing your podcast should be right up there on your podcast to-do list: 1. Reach Beyond Your Core Audience📣 Even with a loyal listener base, your podcast needs that push to reach new frontiers, i.e. new listeners. Effective marketing helps you reach potential listeners who may not have discovered your podcast organically. It expands your audience and keeps your growth steady. 2. Build Your Brand Authority👷♂️ Great marketing goes hand-in-hand with branding. When you promote your podcast well, you’re also positioning yourself as an expert in your niche. The more consistent and strategic you are, the more you’ll be seen as the go-to voice on your topic. 3. Foster Long-Term Engagement ⏳ And finally, marketing isn’t just about getting new listeners; it’s about deepening the relationship with the ones you already have. By actively promoting episodes, events, or exclusive content, you keep your show – your brand – at the forefront of your followers’ minds. And this, in turn, turns them into loyal, engaged listeners who keep coming back for more. So, market your podcast as you would a brand, and you'll always have brand new listeners checking out your show! - Jennay ➡️ Did you know? We have a FREE course all about how YOU can build your podcast brand? Check it out on Udemy and enroll today! 🎓 Want to know exactly how to level up your marketing strategy? Check out our blog post, 6 Expert Ways to Improve Your Podcast Marketing, and let us help you take your podcast to the next level. 👇 Links Worth A Look...
Until next week! Happy podcasting! 🎧 The Team at We Edit Podcasts Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts. We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you! Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show! ► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show. ► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free! ► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs. ► If you are unsure about where to start, schedule a free call to get all your questions answered! ► Or want to boost your bottom line? Join our Affiliate Partner Program today! |
Podcast Playbook Newsletter
We are a female-founded podcasting production agency that has been in business for 8+ years. We write a weekly email on all things podcasting.
Okay, how many times have you seen that today? We know. Turns out that 👆was not the most original subject line. 🤣 But we stand by it! We're ALL about the treats. And you'll only ever get 🍬treats🍬 from us! (We're very much Team Moira on this one! 👇) But whether you’re all about the tricks or the treats today, there is no denying that October 31st sets the holiday season in motion. (And if you love a little spookiness, we’ve got a special 🍬treat🍬 for you on the blog this week! Check out the 🔗...
Don’t Let Q4 Slip Away! Here’s How to Prioritize for Success We’re in the final stretch of the year! It’s officially panic crunch time.💪 (No panic is happening here! Not if we can help it!) So while our latest blog post dives into how you can maximize productivity in these last few months, (you can find that 🔗 link below!) we want to share something more with you today... We want to talk about prioritization – because podcast productivity, especially as we come to the end of the year, isn’t...
Looking to Boost Your Interview Game? Interviews are an incredible way to add depth and diversity to your podcast, but they can also feel a bit daunting – especially since it’s one of the most popular podcast formats! That’s why in our latest blog post, we’re sharing our 11 Expert Tips for Great Podcast Interviews to help you navigate your conversations like a pro. (You can find that 🔗 link below!) But besides our expert tips, we also have some key strategies to help you boost your podcast...