4 Lesser-Known Keys to Podcast Success

Okay, first up. I lied.

We’re not offering 4 Lesser-Known Keys to Podcast Success as the subject suggests…

We’re offering 5!

Sike! 😉

(Sidenote: No one says “Sike!” anymore right? 🤦🏻‍♀️ Can someone show this millennial out?)

Moving on.

Because in our latest blog post, we explore how optimizing your podcast for search engines can help you reach new listeners and grow your audience. (You can find the 🔗 link to the post below!)

And we put the post together because we realized that not all podcasters know or understand the value of great SEO.

And that got us thinking…

What are some other things podcasters should be doing to help them achieve their mission of podcast success?

So this week, we're sharing some more often-overlooked strategies that can give your podcast the edge it needs to thrive:

1️⃣ Build a Strong Community

Having loyal listeners is fantastic, but cultivating a sense of community takes it to the next level.🚀 Building a community keeps listeners invested in your show long-term, and this is the true foundation of long-term podcast success.

2️⃣ Strategic Guest Selection

Next up, here’s a mistake we often see podcasters falling into…not being strategic with their guest selection. 😳

Now we know, it’s super tempting to invite guests purely based on their popularity, or just to fill up that guest roster. But if you want long-term success, you need to think about how potential guests align with your brand and your audience’s interests.

3️⃣ Prioritize Consistent Branding

Podcasters who think about – and promote – their podcast as a brand are the ones most likely to achieve that mission of long-term podcast success. 🔥

And that’s because brand consistency helps build recognition and trust.

Prioritize ensuring that every piece of content connected to your show rings true of your overall podcast brand, and you’ll be well on your way to building a podcast that stands the test of time.

4️⃣ Dig Deep Into Your Analytics

And finally, if you want to continue to build a show that lasts, you need to expand your understanding of your show’s analytics. 📊

It’s easy to focus solely on downloads and subscriber counts, but digging deeper into your analytics reveals so much more. Understanding listener behavior – like when people tend to drop off or which episodes get the most engagement – can help you refine your content and promotion strategies for better results.

So, put these four FIVE keys🔑 into play, and you'll open up your show to LONG-TERM podcast success! 🔥

- Jennay

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Ready to level up your SEO game? Check out the full blog for more podcast SEO insights and actionable strategies! 👇

Links Worth A Look...

• New from Headliner! Headliner Adds Enhanced Video Support for Podcasters: Easily Clip, Caption, and Share Video Content Across Social Media. 🎬
• Looking for Holiday gift ideas? From the popular kids podcast Wow in the World, A New Way to Play with Wondery Kids and Wow in the World! 🤩
• And finally, a new report from SiriusXM, Just Add Audio. The report shares that adding audio to your existing media mix is one of the most effective ways to extend your reach and maximize the impact of your message. 🔥

Until next week!

Happy podcasting! 🎧

The Team at We Edit Podcasts

Is it your first time here? Then, welcome! Allow me to officially introduce you to We Edit Podcasts.

We are a full-scale podcast production agency, on a mission to provide everything you need to simplify your podcasting process, reduce overheads, and publish quickly with a strong team behind you!

Our team has been serving podcasters since 2015, so by now we know a thing or two about what it takes to create a successful show!

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So, how can we help YOU and your podcast? 👇

► Check out The Podcast Digest, where we break down all the top tools and strategies you need to grow your show.

► Looking for editing services? Take ours for a test drive! Start your Trial Episode for free!

► Ready to take your podcast to the next level? Check out our core Services to create a package for your podcasting needs.

► If you are unsure about where to start, schedule a free call to get all your questions answered!

► Or want to boost your bottom line? Join our Affiliate Partner Program today!